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Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, by Jay Abraham
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Review
“Jay Abraham is a master at growing businesses. This book is a mother lode of techniques to make a competitive advantage and to turn your customers into your best sales force.†―Stephen Covey, author of Seven Habits of Highly Successful People“Jay Abraham's new book is a practical, no-nonsense collection of ideas that are certain to give you the edge you need during these times of great opportunity.†―Ken Blanchard, co-author of The One Minute Manager“Jay teaches you more workable, tangible, profitable techniques and strategies than you can probably apply in three lifetimes. But what he teaches you about mind-set is his true gift of wealth.†―Mike Basch, an original founder of Federal Express“... possibly the greatest marketing expert alive today.†―Success
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About the Author
Jay Abraham has helped grow more than four hundred companies, including IBM, Microsoft, Citibank, and Charles Schwab. He lives with his wife and children in Palos Verdes, California.
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Product details
Paperback: 384 pages
Publisher: St. Martin's Griffin; 1st edition (October 12, 2001)
Language: English
ISBN-10: 9780312284541
ISBN-13: 978-0312284541
ASIN: 0312284543
Product Dimensions:
6.2 x 1 x 9.2 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
242 customer reviews
Amazon Best Sellers Rank:
#74,462 in Books (See Top 100 in Books)
It is packed with logical and pragmatic approaches. It is all about taking care of business and not being a timid,nice peddler hoping to get some sales tossed in your direction. I loved it's wisdom and maturity in the stories. One of the five best I have heard or read in 30 years of consistent development. (Influence by Cialdini, How To Win Friends and Influence People by Dale Carnegie, 100 Five Minute Lessons in Selling by Rodney Young (used for $1), Getting Naked by Pat Lencioni) I know no one asked, but you might have been wondering.
Jay Abraham is the most creative business genius I have ever heard. He is so wise and has so much knowledge that I can find value to add to my life and business on nearly every single page.The ideas and tactics you will take away from this book is worth millions if you apply it. Timeless strategies and ideologies for any business.This is the book that I gift to anyone in my life whom I care for and want to see thrive in life and in business.
Most books I read on business are more theorhetical, but this book is epic in that it gives you things to do right away. I LOVED IT.Get it, you won't be disappointed. This was my first interaction with the book and I"ve only ever heard people talk about how Jay is a legend, and once you read his book, you get why.
Abraham explains several business strategies and how you can apply them to your business or career to increase your wealth. It is more of a high level book that is best for managers and business owners. I think it would be really helpful for getting someone to think outside the box and generate new ideas for revenue generation.
I have finished reading the book from cover to cover, and implemented some of the suggestions, such as writing to potential customers that they can get massive discounts when lots of orders are placed at one. So far, the results have been disappointing with ZERO new customers. Also, Jay Abraham stressed how using his techniques, almost no customers will dislike you. But the thing is, there are always some customers that are very slow paying, and won't pay even after multiple requests to pay. Eventually, you have to resort to threat of legal action, and then they will respond, but usually not in a very positive manner. So at the end, with slow paying customers or customers who simply don't want to pay, the relationship with them will still end badly. The book makes you feel that everything will be so great, so fine and dandy, but it neglected to mention the hardship that every business must face when a client, especially a significant one pay you slowly or don't pay at all. I've known some businesses that went bust because a big client failed to pay, or went bankrupt.
He is an exceptional teacher that not only explains deep concepts with simplicity, but also reinforces them with lots of real world examples.His strategy of Preeminence makes a lot of sense and should change your life.
Like Dan Kennedy's No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (No B.S.), this book by Jay Abraham is a primer containing practical steps to take your business where you want to go with it. Implementing just one of the steps will more than pay for your investment in the book. If you like what you read, then I highly recommend picking up a copy of Money-making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards (A No-Nonsense Guide to Great Wealth and a Personal Fortune) a.k.a. the Mr. X Book. If you only want to get one Abraham book, pick the Mr. X Book over this one. However, both are good. The Mr. X Book is simply better because it contains so much more information that you can use in your business.
This has got to be one of the best books on marketing that I've read in a long while. You find yourself sitting back and re-examining your entire business process and easily coming up with ways to attract NEW business from your existing customer or client base.I easily came up with three full pages of new services to offer my existing clients. Jay is big on creating a Unique Selling Point. The lightbulb went off in my head as soon as I read about his. Putting these ideas into action can be done by anyone.These services were just sitting here waiting to be discovered -- and I never would have found them without Jay's book. No matter what your business, you will be able to use the ideas in Jay's book. They are broad enough that you can capture the concept and mold it to the way that you do business.Jay also has a set of tapes on this concept which I strongly recommend. His web site (abraham) has a good preview of his methodology and concepts as well.
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